Popular Korean drama “He Who Came from the Star” created a fad for Korean fried chicken. The famous KyoChon Fried Chicken from Seoul with over 1,000 outlets globally, announced the opening of their 3rd branch in Malaysia after the one in 1 Utama and Menara Hap Seng. The new branch in Pavilion Kuala Lumpur will be their biggest outlet in the whole world.
KyoChon founder Mr Kwon Won-Kang started KyoChon Fried Chicken some 23 years ago in a small town called Gu-mi in South Korea. The name “KyoChon” is a combination of Korean word “Kyo”(pure) and “Chon”(village), and it represents the philosophy of the brand, that is, insisting on nothing but the most natural ingredients and healthy way to produce their food. Mr Kwon also pioneered the double-frying technique which is generally acknowledged by fans of Korean styled fried chicken, for longer lasting crispiness and less greasy fried chicken versus traditional and western styled cooking methods. Inspired by traditional Korean dishes and sauces, Mr Kwon was also the first to apply sauces directly onto fried chicken after cooking, developing the famous KyoChon Soy Garlic sauce which is loved by thousands worldwide.
Traditionally, fried chicken is linked to fast food or junk food, and KyoChon is determined to change this perception. At KyoChon, you won’t find chicken wings waiting in a heated cabinet to be served over the counter. Here, everything is made fresh and waiters take your orders after showing customers to their seats. The restaurant uses only antibiotic and growth hormone free chickens, eschewing frozen chicken wings and drumsticks for chilled chickens delivered daily. The restaurant is also MSG free and cooks exclusively in healthy Canola oil.
Their aim is simple: to provide great tasting fried chicken which is also healthier, upholding their 3 promises which is:
- To never, ever serve fast food
- To only use 100% natural ingredients
- To use only fresh and healthy chickens.
KyoChon 4 popular menu choices are the Original Soy (salty), the Red (spicy) series, the Honey (sweet) series and the Salsal (crunchy) series. The menus can be ordered as a set with rice, fresh salad, chicken broth soup and refreshing Yuza or Plum soda tea for as low as RM 16.90. KyoChon also serves other menu options such as flame grilled chicken thigh steaks that take 48 hours to prepare and special kimchi fried rice for customers looking for more variety than fried chicken.
Fun facts – Lee Min Ho, one of Korea’s top male actors, is the brand’s new spokesperson after the contract with Super Junior expired in March 2014. The franchisor for Malaysia is presently in talks to bring the spokesperson in 2015 for a special fan meeting event.
Crispy, tasty original fried chicken.
KyoChon Red Series
A special spicy sauce made from Korean pepper, best choice for spicy food lovers!
KyoChon Honey Series
Covered in sweet honey sauce, maintaining the crispiness, without the greasy feel.
KyoChon Sal Sal Series
Boneless chicken fillet with a crispy outer skin, comes with 3 sauce choices: extra hot red chili, honey mustard and BBQ.KyoChon Red Series
2010 to 2014 : Most Outstanding Franchise -Korean Small Medium Enterprise
2012 to 2014 : Top 100 Most Outstanding Franchises – Maeil Business Newspaper (Korean)
2012 to 2013 : Most Outstanding Food Service Restaurant - Korean Ministry for Food, Agriculture, Forestry and Fisheries.