Jung Yong Hwa and Lee Jung Shin attended the event wearing FILA season collection and praised the design of the iSquare flagship store. Jung Yong Hwa who paid attention to the shopping environment mentioned that the iSquare flagship store has a strong sense of space. “Together with the gentle lighting, it makes it easy and comfortable for every customer to shop for products that they like, I really like it here!” he remarked while member Lee Jung Shin greatly praised FILA’s new store design. “FILA new store design ingeniously integrated the brand DNA for example the use of red, blue and white design, the large scale ball games net decoration etc leaving people with a deep impression!” Both of them also took part in the grand ribbon cutting and toasting ceremony with the FILA management representatives to wish Tsim Sha Tsui iSquare flagship store a great success.
FILA iSquare flagship store occupies 2,000 square feet and the interior design was an inspiration of the brand Fondazione Museum in Italy Biella. The classic elements of FILA were ingeniously integrated with modern design together with the use of large LED walls playing videos of the brand. The light and shadow effects make it seem like walking through the timeline gallery of FILA.
To celebrate the grand opening of FILA iSquare flagship store, the brand specially launched the iSquare flagship store limited edition collections which included the “Tennis Lifestyle series” and “Neo Fitness series”.
FILA iSquare flagship store is now open at Shop No.G1B, Ground Floor of iSquare, No. 63 Nathan Road, Kowloon.
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